Work
Toyota Training Video
Video, animation, and live presentation drive attention and retention
The Challenge
Toyota needed a high-impact training video that would serve double duty—instruct its sales force on the key selling features of the new Prius, and equally important, use Prius to introduce the company's future direction in automobile development and manufacture.
The Solution
An interactive DVD that enabled users to explore the vehicle at their own pace. The production utilized a kaleidoscope of assets from Toyota sources around the world expertly integrated with original HD footage—exploring and explaining in captivating detail the technological innovations that were driving both Prius and Toyota's vision of the future.