TPM Communications

Get the Message Across

Work

Toyota Tacoma 3D

Tacoma 3D video

Tacoma 3D video

  • Tacoma 3D video
  • 3D camera rig on the back of a camera truck with multiple operators
  • 3D rig specially constructed for Tacoma shoot requiring two HD cameras
  • 3D camera rig on the end of a crane
  • Crew setting up the 3D camera rig for the next shot
  • The classic 'mud in your face' shot, this time in full 3D!

The Challenge

Create a product video for the reveal of the all-new Tacoma that would emphasize a new dimension of Toyota's sales potential—trucks. Originally for use at a dealer event themed "Dimensions: The Shape of Things to Come", the video also had to be developed with a series of subsequent uses in mind.

The Solution

TPM produced a high-impact video in full HD 3D—lifting the vehicle off the screen, raising excitement levels, and making believers of the dealers in the sales potential of the new Tacoma. The footage was later repurposed in a 2D version for use at press events, auto shows, and the company's website.