TPM Communications

Get the Message Across

Work

Toyota International Business Meeting - Nagoya, Japan

Video highlights of cultural influences seen and heard throughout the event

Video highlights of cultural influences seen and heard throughout the event

  • Video highlights of cultural influences seen and heard throughout the event
  • Innovative blend of lighting, graphics and live performers bring an ancient Japanese festival to live
  • Multi-level staging featuring a live band and 6 mm LED screen—the highest resolution of its kind
  • Vehicle reveal accompanied by modern Japanese dancers
  • Vehicle reveal utilizing ancient Japanese art forms—Shakuhachi and Ikebana
  • Vehicle reveal with staging elements that signal 'the shape of things to come'
  • Concept truck on a turntable large enough to reveal multiple vehicles
  • Turntable continues to revolve, revealing 3 vehicles in total
  • Audience in polarized glasses during 3D video and speaker support segment
  • Grand finale

The Challenge

Conceive and produce an event to celebrate 3 important milestones in Toyota history for an international audience—to take place in Japan with a crew that is 95 percent Japanese speaking. Not to mention the fact that this was all happening in one of the most technically advanced theatres in the world.

The Solution

TPM created an event that was equal parts business meeting and cultural event—integrating ancient Japanese art forms with hi-tech vehicle reveals. The venues stage automation was used in new and innovative ways. To underscore the shows theme 'Dimensions' and increase the "wow factor", we went outside the box—producing both HD video and PowerPoint speaker support in full 3D, a visual spectacle rarely seen in the corporate sphere.