Work
Lexus Email Marketing
Lexus email reflects Lexus brand and brand values
The Challenge
Manage a direct email service that enables Lexus Canada to introduce select customers to new products, services, and offerings—tailoring each campaign to target a specific customer psychographic.
The Solution
With each new campaign, TPM writers and graphic designers converge to generate a content approach and graphic style that's in keeping with the luxurious Lexus brand. A test-run is performed using our deployment engine to ensure everything is in perfect order prior to the emails being sent to thousands of targeted customers. Once delivered, advanced tracking and analytics give clear feedback on each deployment, providing powerful insights that inform future campaigns.