TPM Communications

Get the Message Across

Work

Get Going Canada

Landing page delivers site information and intent at-a-glance

Landing page delivers site information and intent at-a-glance

  • Landing page delivers site information and intent at-a-glance
  • Nation wide travel activities, organized in a simple map-based interface
  • Detailed trip information with helpful links
  • 'Post Comment' feature – an early application of Social Networking
  • Contests helped drive traffic beyond expectation

The Challenge

Create a promotional site for Toyota and selected partners to promote tourism in Canada during the summer months.

The Solution

TPM delivered a social networking site—before the buzz of Web 2.0—that enabled users to research great Canadian adventures, enter contests, post comments, and add their own places of interest. The site exceeded even the most optimistic expectations, with 600,000 unique visitors in a four-month period.