Work
Generation Toyota
Landing page—media rich with highly visual navigation cues
The Challenge
Create and maintain a video blog or 'vlog' that would offer Canadians a new channel of access to all things Toyota, going beyond traditional advertising to create an intriguing, media-rich user experience.
The Solution
A showcase for the Toyota brand through a wide variety of video content produced quickly and cost-effectively by the TPM video team utilizing technological advances in HDV. A user-friendly back-end application would notify Toyota of completed videos, allowing the client to view, approve and automatically post the content directly to the Vlog site with just a few clicks.