Work
Toyota Futurescape Launch
Compilation of 3 Futurescape product videos
The Challenge
Conceive and produce 3 highly entertaining product videos for 3 important new Toyota vehicles—consistent with a business meeting themed "Futurescape".
The Solution
For each vehicle, TPM created a different sci-fi setting and storyline. The vehicles were shot against bluescreen—with live actors—and then surrounded in post-production by an animated 3D environment. Together, the 3 award-winning videos composed a single story arc that traced three stages of vehicle development—manufacture, testing, and launch.