Work
Abacus Resource Group
Landing Page quickly orients users
The Challenge
Create a website for a boutique firm, specializing in the placement of accounting and finance professionals, that would separate it from the competition while enabling the client to perform limited maintenance and marketing functions without the assistance of a non-staff developer.
The Solution
TPM created a highly branded site that reflected the 'Abacus difference' in every way, including information architecture, graphic design and content tone. The site was constructed using a simple content management system enabling the client—with minimal training from TPM—to perform job-posting updates and undertake email-marketing campaigns. The site also links to a number of social networks, distributing content to a much wider audience.